What is the European Accessibility Act (EAA)?
Since 28 June 2025 the European Accessibility Act (EAA) applies: an EU directive that makes digital accessibility mandatory for many products and services. The aim? Equal access for everyone and an inclusive society without barriers.
Where does the EAA make a difference?
For people with disabilities
They get access to services such as transport, banking, e‑commerce and media, without barriers
For businesses
One uniform standard in the EU means simpler international trade and a larger audience
For the market
More inclusive products, stronger competition, better prices and new opportunities for accessibility expertise
What falls within the scope of the directive?
The EAA applies to a wide range of products and services, including:
Computers, smartphones, e‑readers, TV solutions
ATMs, ticket and check‑in machines
E‑commerce and web & mobile apps
Banking, telecom, audiovisual services
Public transport, travel information, terminals
Core services such as rail ticket machines, banking apps, e‑book platforms and transport apps also fall under the obligations.
Who must comply (and who doesn’t)?
Within scope
Organisations with more than 10 employees or with > €2 million turnover and B2C providers or B2B → B2C resellers (chain responsibility).
Exceptions
Small enterprises (< 10 employees and < €2 million turnover) and B2B services supplied only to other businesses and not for end use by consumers.
Technical basis: from WCAG to EAA compliance
Digital products must usually comply with WCAG‑2.1/2.2 AA guidelines: good text alternatives, colour contrast, keyboard operation and more. WCAG 2.2 adds criteria for focus, drag relationships and authentication, and paves the way for the EAA standard.
Roadmap to EAA compliance
Action plan
Determine which products/services fall within scope.
GAP analysis
Assess your current level of accessibility, both digital and physical.
Training & awareness
Ensure your team understands what accessibility entails.
Implementation
Adapt design and technology to meet WCAG criteria.
Embedding
Anchor accessibility in processes and leadership.
Statement
Prepare for a formal statement or accessibility statement
What can Krafters do for you?
At Krafters we combine technical expertise with a sharp eye for digital accessibility. We help your organisation comply with the EAA and build accessible digital experiences together.