Digital accessibility for webshops
The invisible revenue thief - Why accessibility fails in e-commerce.
Every inaccessible barrier in your webshop means a lost sale. If 20% of the online population with a disability cannot view your products, add them to the cart or complete payment, you lose revenue directly.
Digital accessibility in e-commerce means the complete online shopping journey, from product catalog to checkout button, works flawlessly for all users, regardless of their assistive tools (such as screen readers or keyboard navigation).
→ We make sure your webshop meets the EAA and performs better than your competition at the same time.
The legal foundation of your webshop - EAA & WCAG
The EAA is the law that mandates WCAG 2.1 AA standards for e-commerce. These are the key implications for you:
Full-funnel compliance: The requirement applies to the entire sales process, from searching products and comparing prices to electronically signing purchase terms.
Enforcement risk: If your webshop is non-compliant, you risk heavy fines and legal claims, especially due to the law’s focus on consumer rights.
→ Krafters removes this risk by making your code compliant at the highest level from day one.
The commercial power of inclusive building
For webshops, accessibility is the ultimate conversion strategy:
1. The purple pound: loyal customers with spending power
People with disabilities and their networks represent a huge, untapped market. When they find an accessible webshop where they can shop without friction, they are extremely loyal. This translates directly into much higher Customer Lifetime Value (CLV) than the average customer.
2. Conversion optimization through UX quality
WCAG enforces clear, logical and error-resistant design. This results in:
Less drop-off: clear focus indicators and logical order reduce bounce rates.
Faster checkouts: clear forms and error messages minimize cart abandonment.
Better retention: a positive, inclusive shopping experience keeps customers coming back.
3. SEO and discoverability (free marketing)
WCAG technical requirements (clean HTML, fast load times, alt text) align with SEO best practices. By building accessibly, you improve Google rankings, gain more organic traffic and reduce acquisition costs. Accessibility is the best free SEO investment you can make.
The critical e-commerce zones that Krafters optimizes
We know conversion lives in the details. Krafters focuses on the zones where most mistakes are made and where most revenue is lost:
1. Product pages and catalog
Alt text: alt text that does not only describe the image, but also conveys the value of the product to screen readers.
Zoom and responsiveness: ensuring users with visual impairments can zoom into product details without breaking the layout.
Variants and selection menus: ensuring color, size or style choices are correctly communicated through ARIA attributes.
2. Shopping cart and checkout funnel
This is the core of your revenue. We build these steps fully keyboard-operable.
Form labels: every input field, from name to address, has a correct, persistent label recognized by assistive tools.
Payment: integration of accessible payment methods with clear, programmatically linked instructions.
Error handling: error messages are communicated clearly, textually and visually, and focus is automatically moved to the invalid field for fast correction.
Your specialized tech partner in e-commerce compliance
You need a partner that understands both the complexity of WCAG and the scalability of a modern e-commerce platform.
Krafters is your technical specialist.
We deliver clean code and an inclusive-by-design approach, so your platform performs well and is compliant from the foundation. We do not patch it later; we build it right from the start.
Partnership with Cardan.
Through our strategic partnership with legal expert Cardan, you can be sure that the technical solutions we implement also stand up legally against EAA requirements.
Ready to remove barriers and maximize profit?
Do not wait until enforcement or competition forces your hand. Switch now to an accessible, conversion-driven webshop.
Not sure where you stand today? Our quick scan analyzes the most conversion-critical issues on your webshop in just 48 hours. You receive a prioritized report and concrete next steps.
Advice for a new webshop
Planning a full rebuild or redevelopment of your e-commerce platform? Start with us. We guarantee that your new platform is 100% EAA-compliant from launch.